Erscheinungsdatum: 03.03.2014, Medium: Taschenbuch, Einband: Kartoniert / Broschiert, Titel: Advertising with Small Budgets for Big Results, Titelzusatz: How to Buy Print, Broadcast, Outdoor, Online, Direct Response & Offbeat Media, Autor: Carlson, Linda C., Verlag: Barrett Street Productions, Sprache: Englisch, Schlagworte: BUSINESS & ECONOMICS // Advertising & Promotion, Rubrik: Wirtschaft // Werbung, Marketing, Seiten: 276, Informationen: Paperback, Gewicht: 404 gr, Verkäufer: averdo
Erscheinungsdatum: 01.03.2005, Medium: Taschenbuch, Einband: Kartoniert / Broschiert, Titel: Broadcast-Mediendienste im Spannungsfeld zwischen Märkten und Politik, Auflage: 2005, Redaktion: Eberspächer, Jörg // Tillmann, Herbert, Verlag: Springer Berlin Heidelberg // Springer-Verlag GmbH, Sprache: Deutsch, Schlagworte: Medienwirtschaft // Medientheorie // Medienwissenschaft // Marketing und Vertrieb // Marktforschung // Medien- // Unterhaltungs- // Informations // und Kommunikationsindustrie // Nachrichtententechnik // Telekommunikation, Rubrik: Kommunikationswissenschaften, Seiten: 200, Informationen: Paperback, Gewicht: 312 gr, Verkäufer: averdo
From the author of The Cluetrain Manifesto comes Gonzo Marketing, a knuckle-whitening ride to the place where social criticism, biting satire, and serious commerce meet...and where the outdated ideals of mass marketing and broadcast media are being left in the dust.As master of ceremonies at the wake for traditional one-size-fits-all marketing, Locke has assembled a unique guest list, from Geoffrey Chaucer to Hunter S. Thompson, to guide us through the revolution that is rocking business today, as people connect on the Web to form powerful micromarkets. These networked communities, based on candor, trust, passion, and a general disdain for anything that smacks of corporate smugness, reflect much deeper trends in our culture, which Locke illuminates with his characteristic wit.Gonzo Marketing is not yet another nostrum for hoodwinking the unwary. It's about market advocacy. It describes how "the artist formerly known as advertising" must do a 180. It's about transforming the marketing message from "we want your money" to "we share your interests." It's about tapping into, listening to, and even forming alliances with emerging online markets, who probably know more about your company than you do. It's a hip-hop cover of boring old best practices played backwards. The paradox is that companies that support and promote these communities can have everything they've always wanted: greater market share, customer loyalty, brand equity. 1. Language: English. Narrator: Christopher Locke. Audio sample: http://samples.audible.de/bk/sans/000331/bk_sans_000331_sample.mp3. Digital audiobook in aax.
The technology industry regularly invests billions of dollars into products that will never find mainstream consumer success. They fail because of one simple reason: poor marketing. The industry is leaving billions of dollars on the table because most companies don’t know how to turn their customers into brand evangelists. In Evangelist Marketing: What Apple, Amazon, and Netfix Understand About Their Customers (That Your Company Probably Doesn't), Alex L. Goldfayn, a seasoned technology and electronics consultant, shares the marketing wisdom he’s garnered after working with dozens of the top technology makers in the world, including T-Mobile, Sony, Nokia, Blackberry, and more.In Evangelist Marketing, Goldfayn breaks down what more than 98% of consumer electronics companies get wrong about marketing – from ad language to poor press releases to the wrong people on their staff – and why they should be working hard to improve in a struggling economic climate. The companies who market well are few and far between but the vast majority are putting their companies long-term success in jeopardy.As a trusted marketing and PR expert for the consumer electronics industry, Goldfayn -- a former Chicago Tribune columnist -- reaches more than 117 million consumers each year, through consulting companies such as Amazon, Sony, and T-Mobile; his daily drive-time radio program, "The Technology Tailor Minute," that is broadcast on more than 325 stations; and his popular blog. Additionally, Goldfayn has been previously syndicated in more than 300 publications worldwide and has published more than 400 print articles on consumer electronics and industry marketing.The consumer electronics industry creates some of the world's best and smartest products. And now Evangelist Marketing shows companies what to do with them. 1. Language: English. Narrator: Eric Jason Martin. Audio sample: http://samples.audible.de/bk/adbl/007557/bk_adbl_007557_sample.mp3. Digital audiobook in aax.
Are you looking for fresh ideas for growing your business through marketing campaigns but aren't sure what is best? If you are a business owner or entrepreneur, you probably find yourself wearing a lot of different hats. It's true that one of the most important hats you'll ever wear is that of marketer. This means you are already keenly aware how tough it is to pinpoint the correct solutions for marketing your business. For many, marketing a business can entail a lot of guesswork - but it doesn't have to. Enjoying the freedom to make impactful decisions goes hand in hand with owning your own business. But that doesn't mean you have to go it alone. Get the most from your marketing campaigns by leveraging the power of Facebook, broadcast email, business branding, public relations strategies, and more. Learn how to keep your business raking in profits from autopilot campaigns, even while you're away on vacation. Tap in to the expertise of four distinguished authors together in one power-packed audio, and take your business to a whole new level. Imagine what you can do with even just a sampling of the topics covered in this essential audio program. 1. Facebook for Business Owners by Tom Corson-Knowles 2. 57 Hot Business Marketing Strategies by Tom Corson-Knowles 3. Systemize, Automate, Delegate by Tom Corson-Knowles 4. Email Marketing Mastery by Tom Corson-Knowles 5. Perception by Christo Hall and Franziska Iseli 6. Sizzle by Bryan Heathman Get Selling the Sizzle now, and watch your business marketing take off to new heights! 1. Language: English. Narrator: Bryan Heathman, Greg Zarcone, Matt Stone, Dan Culhane. Audio sample: http://samples.audible.de/bk/blak/009889/bk_blak_009889_sample.mp3. Digital audiobook in aax.
Are you struggling to make an impact on social media? Do you want to lower your costs, increase conversion rates, and boost engagement? If so, keep reading.While most businesses have a social media presence, most of them don’t know what they’re doing. And when done wrong, social media marketing can be off-putting, make customers ignore posts, or even worse, drive customers away altogether!And it gets worse. What about the companies that go viral for all the wrong reason? One false word on social media and your brand suddenly has a reputation for being tone-deaf, patronizing, or racist!On the other hand, what if you knew exactly how to make social media marketing work for you? What if you could be sure your business’ social media profiles generated positive buzz about your company, driving up conversion rates and increasing communication with your audience while building your reputation at the same time?That’s where Social Media Marketing Books bundle comes in. In this comprehensive bundle, author and marketer Eric J Scott explains exactly how to make your company’s social media presence accomplish all those benefits and more!Social media offers an incredible opportunity to businesses savvy enough to take advantage of it. You can:Forge meaningful connections with potential and existing customersFind out what excites themShow them that you care about their satisfactionThat’s the kind of personal, effective goodwill you can’t buy with even the most expensive print or broadcast marketing campaign!In the Social Media Marketing Books, you’ll discover:The 10 reasons your business absolutely needs to be marketing on social mediaThe 14 secrets to engaging with your audience when marketing on InstagramHow to forge meaningful but professional relationships on LinkedInThe systematic techniques needed to quickly grow your infl 1. Language: English. Narrator: Sam Slydell. Audio sample: http://samples.audible.de/bk/acx0/127638/bk_acx0_127638_sample.mp3. Digital audiobook in aax.
Ahhh... the smell of freshly cut grass; steak off the grill; and sea breezes. On today's show we find out what the nose knows with Dr. Avery Gilbert. Dr. Nancy Snyderman debunks some medical myths, such as how much water we really need to drink. And, the milennials are here... and buying wine right and left. Find out what makes this marketing group so important. We'll travel to Sri Lanka and learn about curry leaves. Plus prepare a meal kit; the history of chile peppers and much more. [Broadcast Date: August 20, 2009] 1. Language: English. Narrator: Jim Coleman. Audio sample: http://samples.audible.de/rt/chef/090820/rt_chef_090820_sample.mp3. Digital audiobook in aax.
Periscope Prospecting Plan is your complete marketing blueprint for the new Periscope app. Learn how to generate leads and sales for your business using the power of live video streaming together with social media! The second edition includes updates such as web profiles, the "embed" button, landscape mode, users to follow list, optional equipment, broadcast safety information, and Periscope analytics. This is created especially for savvy home-business and small-business owners, including network marketers, who want to use the latest Internet marketing techniques to generate leads and grow their businesses. Periscope is a totally new way to broadcast video to a live audience. It is a mobile app for iOS and Android devices that is owned by and integrates with Twitter. In just five months since its launch, Periscope had more than 10 million users, with over two million people a day broadcasting (or "scoping", as it is called) through the platform. Every day more than 40 years' worth of video is being watched on Periscope already, and it is only in its beginning stages. If you are looking for innovative ways to connect with your target audience and generate more leads and sales on a daily basis, Periscope is the app for you! This complete guide explains how to market your home business or small business on Periscope step by step, right from downloading the app through advanced features that will allow you to triple your audience very easily. You will also learn how you can make money with Periscope by sending viewers to your website, where you can capture leads, build a list of subscribers who are eager to consume more of your valuable content, and then communicate with your list and recommend products and services to them regularly. 1. Language: English. Narrator: James Winsoar. Audio sample: http://samples.audible.de/bk/acx0/047991/bk_acx0_047991_sample.mp3. Digital audiobook in aax.
Ahhh, the smell of freshly cut grass, steak off the grill, and sea breezes. On today's show, we find out what the nose knows with Dr. Avery Gilbert. Then, Dr. Nancy Snyderman debunks some medical myths, such as how much water we really need to drink. And the millennials are here - and buying wine right and left. Find out what makes this marketing group so important. We'll also travel to Sri Lanka and learn about curry leaves. Plus, we'll prepare a meal kit, learn about the history of Chile peppers, and much more. [Broadcast Date: July 31, 2008] 1. Language: English. Audio sample: http://samples.audible.de/rt/chef/080731/rt_chef_080731_sample.mp3. Digital audiobook in aax.